They are helpful for businesses wanting to reach customers that are planning to visit their specific destination. Google Ads local campaigns (or Google Adwords local campaigns) are designed for businesses with a physical storefront to provide potential customers with information on how and when to visit their shop. This makes it perfect for targeting local markets and new customers.

The best thing about Google Ads for tourism is that you can target based on what people are searching for, and where they’re searching from. By incorporating Google into your digital marketing strategy, you’ll soon boost your incoming foot traffic offline and reel new customers in-store.Īs tour operators begin to shift focus toward local markets due to the rise in domestic travel, knowing how to create a successful Google Adwords campaign has never been more powerful and important than ever before. With the continuous rise in Google’s products hub and the importance of Search Engine Optimization (SEO) in the digital age, it has become just as integral to the travel and tourism industry as the key basics like tour operator insurance.

It’s definitely one of the first avenues travelers head to for travel recommendations.

Updated December 2022 – There’s no doubt that Google is one of the most popular search engines used by billions every day.

Link gmb to google ads